Tuesday, September 18, 2007

Indian Film Giant YashRaj Films To Use SilverLight

I recently noted in my other post, that Microsoft's SilverLight could become a real competitor to Flash, but only if it is widely installed on client machines. That shouldn't be much of a problem for Windows, since Microsoft could provide an automatic update or service pack part for installing the SilverLight CLR. But another thing that will determine its success is video quality, and it'll be only known to the general public when the first Expression Encoder is released.

Silverlight uses Windows Media Video which incorporates the Society of Motion Picture and Television Engineers’ VC-1 video standard. It can also incorporate DRM in the video, so that video cannot be distributed freely. These are probably the reasons why YashRaj Films, one of the biggest film banners of India will be moving to SilverLight on their website.

“We chose Silverlight as we wanted to deliver rich interactive applications for our viewers. It is an end-to-end solution that will enable us to reach multiple platforms,” said Anand Gurnani, Senior Manager, Internet and New Media, Yash Raj Films.

Wins like this from big film companies could help SilverLight become a real competitor to Flash Video (flv) used by YouTube as well as many other online video sites!!

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