Tuesday, August 5, 2008

Steve Jobs says Apple Still Has to Learn the Web

Google is the king of the web and everyone realizes web is the place to be. But has anyone wondered why other giants like Microsoft, IBM and HP don’t have mobileme hold over the internet market as much as Google. Steve Jobs, the Apple’s messiah today revealed to its company employees through an email that Apple still has to learn ways to improve its web services and was referring to the recent debacle with MobileMe.

Apple is the leader in portable audio market with iPod and also holds a cult figure on the desktop front. But like Microsoft, Apple still hasn’t figured out a way to provide efficient web services. The MobileMe is a one-stop solution for web services delivered for the iPhone and includes features like over-the-air syncing, linking web applications like Mail and Calender.  Basically MobileMe is a subscription-based cloud application where all the Apple devices including iPod, iMac, PC, iPhone and the rest can collaborate together. But lately the services have been failing all too often. Sometime the services don’t work or work with constant interruptions. Forums all over the web have been filled with discussions on failure of MobileMe. And its not just MobileMe which is failing for Apple. The .mac which is another web service for Apple desktops is also having problems lately.

In an email sent to Apple employees, Steve Jobs mentions that MobileMe is not up to Apple's standards. “It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence.” Jobs adds that, “The MobileMe launch clearly demonstrates that we have more to learn about Internet services... And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.”

All this just proves that the online world of business and technology is lot different compared to the desktop world. Heroes become zeroes in a second’s flash and being agile is the name of the game. When we criticize Google of being too fast to release new technologies under the “BETA” label, we ought to remember that this is the key to their success. They often release services that aren’t fully feature-rich, but they work stable-enough to be accepted by the internet audience... And then slowly they keep adding more features!!

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